7’s Day NYC 2018 by PRIMENYC Video Recap

7’s Day. 7/7/18. New Jersey, New York City and The Tri-State area. A celebration of the Rotary Engine and Japanese car life in NYC. With attendees from as far as Florida, Boston, Maryland, Connecticut, Upstate NY and more. All for the love of the Rotary Engine. With Manhattan being incredibly dynamic, seemingly random, there are always a few surprises lurking in the alleyways…
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Events, Features, JDM

April 27, 2019

Crown SpeedLab Voltex S2000 – Part 2: NYIAS & Livery discussion

…And we’re back! The Voltex S2000 seemed to have drawn a multitude of car lovers and in this installment, we are going to show you the transport process along with how the S2000 appeared at the Autoshow. If you missed our behind the scenes look on how Nakajima-san assembled the aero, you can check it...

Events, Features, JDM, NYC

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April 22, 2019

Crown SpeedLab Voltex S2000 – Part 1: Nakajima-san’s visit

What inspires you? What drives people to lose sleep and be away from family just to complete a project? What drives someone to travel halfway around the world to ensure customer satisfaction? These are just some questions I asked myself as I both participated and observed the building of the Crown SpeedLab x PRIME Voltex...

Editorial, Features, JDM

May 30, 2018

AutoCon LA

A few weeks ago, I got the itch to escape from NYC for a bit. This happens from time to time due to the daily pressures of living in this metropolis. I’ve found over the years, you can’t ever go wrong with spending a weekend in L.A. This desire to take a break from the...

Events

March 31, 2018

Juxtaposition: Project D in Jersey

The weather seems to finally be conducive to messing with our cars and we can resurrect our projects. Winter gave us time to plot and plan for spring and the time is finally upon us. During the previous winter, some of us were forced indoors where we turned to some of our favorite car related videos including Option, Best Motoring, Wangan...

Features, JDM, NYC

March 20, 2018

TOKYO AUTO SALON: REALITY. WHAT ARE YOU HERE TO SEE?

This is officially a “TBT-ish” post. Mostly due to the fact that it’s mid-march and I’m sharing my final TAS photo set. Hopefully, you don’t mind, but this time around, I wanted to use these shots to share a thought that has manifested after years of attending car shows. The thought is based on a simple...

Events, JDM

February 27, 2018

TOKYO AUTO SALON: WALK-THROUGH

Showtime: Day 1 at the Makuhari Messe. I’ve been to TAS a few times in the past, but this was the first I actually witnessed the sheer amount of work that goes into setting up the booths. It’s one of those things many often take for granted when attending large events such as this. I expected the...

Events, Features

February 20, 2018

TOKYO AUTO SALON 2018: SET UP DAY

Hello again everyone. As I finally found the freedom to sit for a few hours and write about my Tokyo Auto Salon experience, I realized this is our first post of 2018. What better way to start than with a look at TAS? Admittedly, this is a bit of old news since TAS occurred about...

Events, Features

December 31, 2017

PRIME: YEAR TWO

Year Two, done. We’re in disbelief that it’s already been one year since I was composing our “YEAR ONE” roundup. Gotta say, 2017 was an amazing a year of car life. A year full of new experiences and progress. Looking back at it all, it’s incredible just how much was accomplished in our local community,...

Features

December 29, 2017

TOUGH CLUB: RWB Serendipity

Our friends in New York and the day-one followers of PRIME may remember Akira Nakai’s first Porsche build in NYC — the RWB Brooklyn that we covered last April. It was also the first time some of us got to meet Nakai-san in person, myself included. And if you were there to witness the build,...

Features